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In Sales, Focus on Feelings Not Facts

Do you remember the first time (or last time) you bought a new car? Do you remember how importantly you weighed your options? You created a spreadsheet of the different features of the vehicles you...

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What Wasps, Fires and Grown Men Screaming Can Teach Us About Solving Problems

“We should have captured this on video!”That was the first thing out of our mouths when it was all over. Sure, the world would have seen me and my brother screaming like little girls at a Justin Beiber...

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